Our Work
Since 2015, the Quality Viewership Initiative has supported and coordinated projects exploring how audiences interact with film, television and streaming services. The work described below reflects the general areas in which the initiative is active. Individual projects vary in scope, method and duration.
Current Areas of Work
Audience Measurement
Research into how audiences engage with professionally produced video content across different viewing environments, and how such engagement can be understood and described in a consistent way.
Viewing Experience Research
Projects designed to understand viewer expectations regarding accessibility, playback, discovery, presentation and the overall viewing experience.
Streaming Technology Research
Exploration of technologies and tools that can help explain how streaming platforms and audiences interact, and how those interactions change over time.
Industry Feedback
Development of ways to translate aggregated audience observations into information that can be useful to organizations across the professional media ecosystem.
International Audience Research
Research designed to better understand differences in viewing habits and expectations across markets and regions.
Previous Projects
Over the years, QVI has supported experimental research and technology projects related to a range of subjects, including:
- Television viewing
- Digital distribution
- Streaming
- Playback technology
- Audience feedback
- Content discovery
- Media measurement
Some QVI projects are experimental, time-limited, or carried out together with participating organizations. For that reason, the amount of public information available about any individual project may vary.